from the Archives

The Strand Restaurant

The Strand Restaurant located at 671 Washington Avenue was the keystone in 1986 to revitalizing dark Washington Ave, years before Micky Wolfson bought the Washington Avenue Storage building. Gary Farmer, an openly gay man and one of the original owners of The Strand, spent a year promoting it as a “mixed crowd restaurant” in gay clubs and with hairdressers. He was also one of the first few business owners in the area who thought about the need to preserve the human scale of the architecture of South Miami Beach. Part of the renovation that preceded opening the restaurant was a discussion between Farmer and Leonard Horowitz about the color scheme for the Art Deco frieze work and façade that had been uncovered. Horowitz urged a 1980s pastel scheme like Friedman’s Bakery on the corner; Farmer preferred a sea-foam green, closer to the original colors. The original restaurant Famous was a noted Jewish eatery with red banquets and a more enclosed darker interior. MDPL held their annual members meeting at The Famous Restaurant. However, The Strand really opened up the space and used mirrors and pastels to make the environment seem even bigger so that there was a feeling of openness but also intimacy people felt when sitting at a table or banquet. The popular meatloaf plate was tied over from the Famous. It was requested to be retained as the Strand was being planned.  Cheryl Cook, a bartender at the Strand for many years, invented the Cosmopolitan drink there. She was given a proclamation for that cocktail from the City in 2015, as part of their 100 year celebration. One patron fondly remembered when the Yale Glee Club came in and sang for their supper and the acoustics were superb. A while after opening, the room near the south end of the bar was turned into a theatre company.  New World Theatre and Acme Theater were two companies to work out of The Strand’s banquet room.  When The Strand was sold to the Milan brothers they were asked to leave the space. Christine Dolan wrote a very unfavorable article about it in The Miami Herald. The large crowds that would eat and drink there from early hours disappeared. They had not realized they were ACME patrons. 

In 1988, the restaurant was often used by MDPL for strategy meetings for the “Save Our Senator” campaign and staff met there for a monthly happy hour following Commission meetings. In the years 1991-1993, MDPL’s offices were located on the same block as the Strand Restaurant at 661 Washington Avenue. Photo of the historical restoration of the “Famous Restaurant” to “The Strand” in 1986, courtesy of Joseph P. Friedman, Architect. That year, J.P. Friedman & Associates opened its satellite office in the Helen Mar Apartments and was involved in the design of major architectural projects in Miami Beach. Photo was taken by Architectural photographer Steven Brooke who is still located in Miami. Do you have fond memories of either the Famous or Strand Restaurants?

Vintage matchbook cover from Famous Restaurant
1980’s matchbook cover from The Strand Restaurant
1988 Flyer “LAST CALL TO SAVE THE SENATOR!” announcing monthly Happy Hour
at the Strand Restaurant following Commission Meeting
Famous Restaurant Yiddish menu Courtesy of Jupp Soetebier
Photo of the historical restoration of the "Famous Restaurant" to "The Strand" in 1987

Join the Discussion: Leave a Comment

What would Miami Beach be like without Historic Art Deco, Mediterranean, and MiMo buildings?

Join Us: Become a Member

Help MDPL remain independent and sustain our mission to preserve, protect, and promote. Annual memberships start at $50 and include free walking tours and more.

Explore the MDPL Archives

error: