from the Archives

Beach Fashions of 1940

This excerpt comes from a March 4th, 1940, archival Life magazine article entitled, “Miami & Miami Beach; Biggest U.S. winter resort has biggest boom”

“All beaches are noteworthy for the girls in bathing suits. Due to a combination of causes, girls on Miami Beach’s incredible seven-mile strip of ocean shore are more numerous and more decorative than those in any comparable locale in the world. Motivated by greed, exhibitionism, sociability or mere duty, they gather from all points and professions. No one can ever tell what they will be up to next. The only certain thing is that—in weird baskets of straw, linen bathrobes or practically nothing: dozing, squealing, making friends or posing for photographs; munching candy, eavesdropping, drinking cocktails, taking showers (below) or thinking up plans—they will always be on hand in some capacity”.

“Curiosities in the attire of Model Stephanie Nikashian include cartwheel hat, flower-printed Turkish trousers, dark glasses with “seashell” rims, and necklace of old beans, seeds and coconut rinds gathered from Florida “jungles”.
Wearing one's fur on the beach with a bathing suit!

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